Revolutionizing Hospitality Furniture: Tonik's "Goby"

Designed by Karim Rashid, Goby is a testament to American spirit and innovation in furniture design.

Designed with the American spirit in mind, Goby is a product of diverse backgrounds and opinions, hard work, and a commitment to future generations. It fills a gap in the hospitality market, offering heavy-duty, elegant furniture that is easy to clean and highly durable. The inspiration behind Goby is a testament to the innovative spirit of Tonik and Karim Rashid.

What sets Goby apart from other furniture pieces is its unique properties. It is a one-piece, rotationally molded product made from specially formulated, high-impact polyethylene with ultraviolet light stabilizers to reduce fading. The commercial-grade polyethylene material is FDA-approved, making it ideal for restaurants, food courts, and entertainment facilities. It is also GREENGUARD and GREENGUARD Gold Certified by UL Environment, indicating low chemical emissions.

The realization of Goby is a result of advanced technology and innovative design. It is made from one-piece, rotationally molded, high-impact polyethylene, resistant to bleach, salt solution, and chlorine solution. Its premium TruColor™ material ensures superior color and quality assurance. The design is certified for low chemical emissions, making it a safe and environmentally friendly choice for indoor and outdoor use.

The design process of Goby was a challenge that required a fresh, exciting American-inspired approach based partially on European aesthetics. The aim was to develop designs that appealed to American sensibilities of work, play, and fun. The result is a piece of furniture that not only serves its function but also transforms everyday spaces into funky slices of paradise that connect people.

Goby was launched in May 2017 in West Chicago, IL - USA. It has since received recognition for its outstanding design and innovation, winning the Silver A' Furniture Design Award in 2018. This award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation.

In conclusion, Goby by Tonik, designed by Karim Rashid, is a testament to American spirit and innovation in furniture design. It embodies a unique blend of aesthetic appeal, durability, and environmental consciousness, making it a standout in the world of hospitality furniture. Its recognition and accolades serve as a testament to its outstanding design and innovation.